Lightning flashes, illuminating the foggy exterior of a retail warehouse. A thunderbolt strikes the welcome-mat, and a man in gothic evening dress appears in the now open door. His face twists into a smile, “Welcome and Happy Halloween from your friends at Whitechapel Flooring and Interiors.” The camera snap zooms to a bloodstained cleaver buried deep in an oozing price-tag. “We slashed the prices on all of our decor and flooring.” The camera cut to his up-lit face, “No installer? Never fear, we have the industry’s best free installation. Our experts have cut more carpet than Jack the ripper. Hahahahaaa!”
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